Can I Sell My Home Fast in a Slow Market
If I wanted to sell my home fast in a slow market, I would focus on 3 main things: highly targeted advertising, perfect presentation, and creating a sense of urgency. In fact, it's basically the same as a booming market, only I'd tweak my ads a lot. This article goes over these 3 major points in order to help you house buyers in the current tough financial times.
Highly Targeted Advertising
The past decade has generally been quite easy for people selling homes. That is of course until the recent market crash. Whilst the traffic is generally still high, much less of this traffic would fall into the "serious prospect" category. To avoid the window shoppers, you need to launch a laser targeted marketing campaign.
So, how can you do this? Firstly you need to present a competitive price. The people who are actually buying property at the moment are generally investors rather than families. They're after a solid price, and let's face it, they have the advantage. Get your home valued by a third-party, pick a good price, stick to it!
As for the actual sales copy. You want to call out to people with phrases like "below market value" (even if it's not) and "move in today". These phrases show that you mean action.
Presentation Perfect
You absolutely must get your property looking sexy for show. I'm not talking about merely cleaning the place up and fixing the front gate. In fact, hiring a bunch of upmarket furniture goes a long way in getting good, quick offers from prospective buyers.
Make sure to boost your "curb appeal" by making the exterior of the house look good too. This might mean a new paint job, planting some trees, or just a couple of wind chimes.
Creating A Sense of Urgency
This one is the most important if you want to sell within a month. The house buyers aim is to get your buyers excited and perhaps a bit nervous so they make quick, high offers without hesitation. This can be achieved easily by holding a mass event showing, with all of your prospects in the house at the same time. They will be able to mingle with each other, and they will really feel the competition.
Highly Targeted Advertising
The past decade has generally been quite easy for people selling homes. That is of course until the recent market crash. Whilst the traffic is generally still high, much less of this traffic would fall into the "serious prospect" category. To avoid the window shoppers, you need to launch a laser targeted marketing campaign.
So, how can you do this? Firstly you need to present a competitive price. The people who are actually buying property at the moment are generally investors rather than families. They're after a solid price, and let's face it, they have the advantage. Get your home valued by a third-party, pick a good price, stick to it!
As for the actual sales copy. You want to call out to people with phrases like "below market value" (even if it's not) and "move in today". These phrases show that you mean action.
Presentation Perfect
You absolutely must get your property looking sexy for show. I'm not talking about merely cleaning the place up and fixing the front gate. In fact, hiring a bunch of upmarket furniture goes a long way in getting good, quick offers from prospective buyers.
Make sure to boost your "curb appeal" by making the exterior of the house look good too. This might mean a new paint job, planting some trees, or just a couple of wind chimes.
Creating A Sense of Urgency
This one is the most important if you want to sell within a month. The house buyers aim is to get your buyers excited and perhaps a bit nervous so they make quick, high offers without hesitation. This can be achieved easily by holding a mass event showing, with all of your prospects in the house at the same time. They will be able to mingle with each other, and they will really feel the competition.
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